Tuesday, April 03, 2007

But doesn't this almost defeat the point???

I just received an offer in my Amazon.com "gold box" that made me wonder if the company that makes this is either clueless or genius when it comes to understanding their target demographic for their product.

Below is an excerpt from the blurb on the Amazon website, presumably with content provided by Taylor:

Experience an easier body fat scale with no bending over or lifting the scale up off the floor to program. The simple, easy-to-detach wireless remote can be held easily in the hands, making programming and reading your body fat and weight readings effortless.

Seriously, if you can't be bothered to bend over or squat to program the scale to check your body fat percentage, then how much could you really care about the reading?

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